Toolkit · Founding offer

Turn more enquiries into booked jobs.

The follow-up system I set up for service businesses, packaged so you can set it up yourself. A HubSpot pipeline, reply scripts, Make automations and one report that shows what's working.

Founding price
$149$199Founding price · including GST · one-off
  • Lowest price it will ever be
  • Lifetime updates
  • Have a say in what goes in it
  • Full refund if it doesn't ship

10 founding spots. The build starts when they're gone.

Get the founding price
The problem

Sound familiar?

“Enquiries sit for hours before anyone replies, and by then they've called someone else.”

“Follow-ups happen when someone remembers, which means they often don't.”

“You can't say which ads or posts actually turn into booked jobs.”

The kit

What's inside

The HubSpot pipeline

Every enquiry tracked from first contact to booked job, on HubSpot's free plan.

Reply scripts

Email and SMS for the first hour, the next day and the next week. Written to book the job, not just to answer.

Make automations

Instant replies, follow-up reminders and a nudge when an enquiry goes quiet. Import and switch on.

The one-page report

Enquiries, booked jobs and where they came from. Built in Looker Studio, free.

The setup video

Every step, start to finish, in about 45 minutes.

The checklist

Tick it off as you go, so nothing gets missed.

How it works

Set it up in an afternoon

  1. Copy it in

    Import the pipeline into HubSpot and the automations into Make.

  2. Follow the video

    Connect your form, your inbox and your phone, one step at a time.

  3. Send your first follow-up

    The next enquiry gets a reply in minutes, not hours.

Built for

  • Trades and home services
  • Consultants, clinics and professional firms
  • Any service business that wins work from enquiries
  • Owners who'll spend an afternoon setting it up

Not for

  • Online stores
  • Businesses with no enquiries yet
  • Teams already deep in Salesforce or another big CRM
The founding offer

Pay the founding price now. Get it the day it ships.

I build it once 10 people have backed it. Founding buyers get it first, at the lowest price it will ever be, and help shape what goes in.

Jayden Williams

15% to 35%

That's how much conversion lifted across client accounts in seven months when I was Client Director at AWD Digital, by joining up campaigns, CRM and follow-up. This kit is that system, packaged.

Founding price
$149$199Founding price · including GST · one-off
  • Lowest price it will ever be
  • Lifetime updates
  • Have a say in what goes in it
  • Full refund if it doesn't ship

10 founding spots. The build starts when they're gone.

Checkout opens shortly. Leave your email to hold a founding spot and I'll send you the link first.

If it doesn't ship, or it isn't what I've described, you get your money back.

Rather I set it up for you? It comes with every website I build.

See the website offer
Questions

Questions

When do I get it?

As soon as 10 founding spots are taken, I build it. Founding buyers get it within four weeks of that, and I'll email you along the way.

What if it never reaches 10?

Then I don't build it and you get a full refund.

What do I need?

A free HubSpot account, a free Make account and a free Google account for the report. Paid plans are optional.

Will it work for my business?

If you're a service business that gets enquiries by form, email or phone, yes. It's set up for one business and its team.

Can I use it for clients?

The founding licence covers your own business. Ask me about an agency licence.

What about refunds?

If it doesn't ship or isn't what's described here, you get your money back. Your rights under Australian Consumer Law apply as well.

Ready to stop losing enquiries?

Get the founding price

I work across marketing and technology, based in Melbourne. Projects, writing and Off The Record.

© 2026 Jayden WilliamsMelbourne, Australia