Jayden Williams

About

I work across marketing and technology, based in Melbourne.

These days I'm the Manager, Marketing & Technology at Big Dog Builds, a custom truck build business. I look after the brand, the content and the systems behind both.

Before that I ran client strategy at AWD Digital, and built national brand partnerships at Southern Cross Austereo's LiSTNR for brands like TaylorMade Golf, Mazda, Coles, Racing Victoria and Movember.

Outside work I'm building Cushy Digital, co-hosting Slightly Over Par, running Off The Record, and still getting my hands dirty with BCW Landscaping.

Jayden Williams
Now

Big Dog Builds

Manager, Marketing & Technology
Based

Melbourne, Australia

Career

The path so far

  1. Sales Cadet

    Barry Plant Real Estate
  2. Marketing Executive

    Synotive
  3. Sales & Marketing Consultant

    Rare Birds Lab
  4. Digital Ideas Manager

    LiSTNR
  5. Campaign Ideas Manager

    SCA
  6. Client Director

    AWD Digital
  7. Manager, Marketing & Technology

    Big Dog Builds · Now
The story
I left high school and walked straight into my dream course, architecture. It didn't take long to realise it wasn't for me. That left me with a question I couldn't shake. How did everyone else get to where they are? I spent everything I'd saved as a sales cadet at Barry Plant, helping out the sales team, on a trip overseas, then came home and went looking for the answer. While I was working at Synotive, I started a podcast called The Boardroom and put that question to people who'd lived it. Peter Hitchener, Pat Rafter, Dylan Alcott and Steph Claire Smith all sat down and answered it. Those conversations taught me to back myself. I introduced myself to Rare Birds Lab and walked out with a job on the spot. No experience, just the right attitude, and a senior team to learn from. Then I swapped small business for corporate media at Southern Cross Austereo. That's where I learned marketing properly. Briefs, communication, systems, and managing people up and down. But I missed building things, so I went back to digital at a small agency, working on what I love most: websites, apps and digital marketing. All of it led here. It's why I felt ready to help Big Dog Builds with their next evolution. And I'm still asking how everyone else got to where they are.
Say hello

Got an idea, a question or a guest for Off The Record?

Send me a message. If it's help with your marketing you're after, that happens through Cushy Digital.

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I work across marketing and technology, based in Melbourne. Projects, writing and Off The Record.

© 2026 Jayden WilliamsMelbourne, Australia