Off The Record, a Jayden Williams series
%22%2F%3E%3Cpath%20d%3D%22M-8.1%20168.3%20-9%20160.2Q28.8%20156.6%2051.3%2098.1Q73.8%2039.6%2073.8%20-55.8V-594Q73.8%20-626.4%2054%20-646.2Q34.2%20-666%201.8%20-666H0V-675H282.6V-666H281.7Q249.3%20-666%20229.5%20-646.2Q209.7%20-626.4%20209.7%20-594V-55.8Q209.7%205.4%20182.2%2054Q154.8%20102.6%20105.8%20132.3Q56.7%20162%20-8.1%20168.3Z%22%20fill%3D%22%23ece5da%22%2F%3E%3C%2Fsvg%3E%3Cpath%20d%3D%22M114.2%20139.2%20126.8%20107.2H130.8L143.5%20139.2H137.7L128.9%20115L120%20139.2ZM122.1%20132.5%20123.7%20127.8H134L135.7%20132.5ZM184.3%20139.9Q179.7%20139.9%20176.8%20137.1Q173.9%20134.3%20173.5%20129.3L178.8%20128.8Q179%20132%20180.4%20133.5Q181.8%20134.9%20184.3%20134.9Q187.2%20134.9%20188.4%20133Q189.6%20131.2%20189.6%20127.7V111.9H177.4V107.2H194.9V128Q194.9%20131.7%20193.7%20134.3Q192.4%20137%20190%20138.4Q187.6%20139.9%20184.3%20139.9ZM206.7%20139.2%20219.3%20107.2H223.4L236%20139.2H230.2L221.4%20115L212.5%20139.2ZM214.6%20132.5%20216.2%20127.8H226.5L228.2%20132.5ZM256.3%20139.2V126.7L245.1%20107.2H251.1L258.8%20121.5L266.8%20107.2H272.8L261.6%20126.7V139.2ZM284.6%20139.2V107.2H293.8Q301.7%20107.2%20306.1%20111.4Q310.4%20115.7%20310.4%20123.5Q310.4%20131.1%20306.1%20135.1Q301.8%20139.2%20293.7%20139.2ZM289.9%20134.3H293.2Q297%20134.3%20299.6%20133.3Q302.3%20132.3%20303.7%20129.8Q305.1%20127.4%20305.1%20123.3Q305.1%20119.2%20303.7%20116.7Q302.3%20114.2%20299.8%20113.2Q297.3%20112.1%20293.7%20112.1H289.9ZM323.9%20139.2V107.2H345.2V111.9H329.2V120.4H343.9V125.2H329.2V134.5H345.2V139.2ZM358.8%20139.2V107.2H364.3L379.7%20132.3H378.4V107.2H383.7V139.2H378.2L362.8%20114.1H364.1V139.2ZM425.8%20139.2%20416.2%20107.2H421.8L428.7%20131.1L435.2%20109H440.4L446.9%20131.1L453.8%20107.2H459.3L449.8%20139.2H444.6L437.4%20115.3H438.2L431%20139.2ZM471.6%20139.2V107.2H476.9V139.2ZM491.7%20139.2V107.2H497V134.5H510.9V139.2ZM523%20139.2V107.2H528.3V134.5H542.1V139.2ZM554.3%20139.2V107.2H559.6V139.2ZM571.6%20139.2%20584.3%20107.2H588.3L600.9%20139.2H595.2L586.3%20115L577.4%20139.2ZM579.5%20132.5%20581.2%20127.8H591.4L593.2%20132.5ZM613%20139.2V107.2H620.8L629.7%20131.1H628.8L637.8%20107.2H645.5V139.2H640.2V113.4L640.7%20113.5L631.8%20136.4H626.7L617.8%20113.5L618.3%20113.4V139.2ZM670.6%20139.8Q665.6%20139.8%20662.4%20137.2Q659.2%20134.5%20658.5%20130.2L663.7%20128.9Q664.2%20132%20666.1%20133.5Q668%20135%20670.8%20135Q672.3%20135%20673.6%20134.5Q674.8%20133.9%20675.5%20132.9Q676.2%20131.8%20676.2%20130.5Q676.2%20129.1%20675.5%20128.1Q674.7%20127.2%20673.2%20126.4Q671.8%20125.7%20669.6%20124.8Q666.7%20123.7%20664.7%20122.4Q662.7%20121.1%20661.6%20119.4Q660.6%20117.6%20660.6%20115.2Q660.6%20112.7%20661.8%20110.7Q663.1%20108.8%20665.3%20107.7Q667.5%20106.5%20670.5%20106.5Q673.7%20106.5%20676.1%20108Q678.5%20109.4%20680%20112.3L675.8%20114.9Q674.8%20113.1%20673.4%20112.2Q672.1%20111.2%20670.3%20111.2Q669.1%20111.2%20668.1%20111.7Q667.1%20112.2%20666.5%20113.1Q665.9%20113.9%20665.9%20115.1Q665.9%20116.3%20666.6%20117.2Q667.3%20118.1%20668.7%20118.8Q670.2%20119.6%20672.4%20120.4Q675.3%20121.5%20677.3%20122.8Q679.3%20124.1%20680.4%20125.9Q681.5%20127.6%20681.5%20130.1Q681.5%20132.9%20680.1%20135.1Q678.7%20137.3%20676.3%20138.5Q673.9%20139.8%20670.6%20139.8ZM725.3%20139.8Q720.3%20139.8%20717.1%20137.2Q713.9%20134.5%20713.2%20130.2L718.4%20128.9Q718.9%20132%20720.8%20133.5Q722.7%20135%20725.5%20135Q727.1%20135%20728.3%20134.5Q729.5%20133.9%20730.3%20132.9Q731%20131.8%20731%20130.5Q731%20129.1%20730.2%20128.1Q729.4%20127.2%20728%20126.4Q726.5%20125.7%20724.4%20124.8Q721.5%20123.7%20719.4%20122.4Q717.4%20121.1%20716.4%20119.4Q715.3%20117.6%20715.3%20115.2Q715.3%20112.7%20716.6%20110.7Q717.8%20108.8%20720%20107.7Q722.3%20106.5%20725.2%20106.5Q728.4%20106.5%20730.8%20108Q733.3%20109.4%20734.8%20112.3L730.5%20114.9Q729.5%20113.1%20728.2%20112.2Q726.8%20111.2%20725.1%20111.2Q723.8%20111.2%20722.8%20111.7Q721.8%20112.2%20721.2%20113.1Q720.6%20113.9%20720.6%20115.1Q720.6%20116.3%20721.3%20117.2Q722%20118.1%20723.4%20118.8Q724.9%20119.6%20727.1%20120.4Q730.1%20121.5%20732.1%20122.8Q734.1%20124.1%20735.2%20125.9Q736.2%20127.6%20736.2%20130.1Q736.2%20132.9%20734.9%20135.1Q733.5%20137.3%20731%20138.5Q728.6%20139.8%20725.3%20139.8ZM749.6%20139.2V107.2H770.8V111.9H754.9V120.4H769.6V125.2H754.9V134.5H770.8V139.2ZM784.5%20139.2V107.2H794.7Q798.5%20107.2%20800.9%20108.3Q803.3%20109.4%20804.4%20111.5Q805.5%20113.6%20805.5%20116.4Q805.5%20120.7%20803.1%20123Q800.6%20125.4%20796.1%20125.7Q795.2%20125.8%20794.1%20125.8Q793%20125.8%20792.2%20125.8H789.8V139.2ZM802%20139.2%20793.9%20125.2%20799.3%20124.5%20808.1%20139.2ZM789.8%20121H794.1Q795.9%20121%20797.2%20120.6Q798.6%20120.2%20799.4%20119.2Q800.2%20118.2%20800.2%20116.4Q800.2%20114.6%20799.4%20113.7Q798.6%20112.7%20797.2%20112.3Q795.8%20111.9%20794.1%20111.9H789.8ZM820.6%20139.2V107.2H825.9V139.2ZM840.7%20139.2V107.2H861.9V111.9H846V120.4H860.7V125.2H846V134.5H861.9V139.2ZM885.9%20139.8Q880.9%20139.8%20877.7%20137.2Q874.5%20134.5%20873.8%20130.2L878.9%20128.9Q879.4%20132%20881.4%20133.5Q883.3%20135%20886.1%20135Q887.6%20135%20888.9%20134.5Q890.1%20133.9%20890.8%20132.9Q891.5%20131.8%20891.5%20130.5Q891.5%20129.1%20890.7%20128.1Q890%20127.2%20888.5%20126.4Q887%20125.7%20884.9%20124.8Q882%20123.7%20880%20122.4Q878%20121.1%20876.9%20119.4Q875.9%20117.6%20875.9%20115.2Q875.9%20112.7%20877.1%20110.7Q878.3%20108.8%20880.6%20107.7Q882.8%20106.5%20885.8%20106.5Q888.9%20106.5%20891.4%20108Q893.8%20109.4%20895.3%20112.3L891.1%20114.9Q890.1%20113.1%20888.7%20112.2Q887.3%20111.2%20885.6%20111.2Q884.3%20111.2%20883.3%20111.7Q882.3%20112.2%20881.8%20113.1Q881.2%20113.9%20881.2%20115.1Q881.2%20116.3%20881.9%20117.2Q882.5%20118.1%20884%20118.8Q885.5%20119.6%20887.7%20120.4Q890.6%20121.5%20892.6%20122.8Q894.6%20124.1%20895.7%20125.9Q896.8%20127.6%20896.8%20130.1Q896.8%20132.9%20895.4%20135.1Q894%20137.3%20891.6%20138.5Q889.1%20139.8%20885.9%20139.8Z%22%20fill%3D%22%23a89a88%22%2F%3E%3C%2Fsvg%3E)
Conversations with marketers and business leaders, in their own words. What's working, what isn't, and what they'd do differently.
Every new conversation, straight to your inbox.
What do most brands get wrong about guidelines?
“Most brand guidelines are written for the agency, not the customer.”
Latest conversation · MarketingRead the conversation
Guests from
[Company][Company][Company][Company][Company][Company]
No items
Off The Record
Conversations you won't hear on the record.
Heads of marketing and business leaders on what's working, what isn't, and what they'd do differently. New conversations straight to your inbox.
One email per conversation. No spam, unsubscribe any time.